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MOTIVATIONS AND EMOTIONS: Evaluating the Strength of Your Donor Relationships
A donor’s primary giving motivation can reveal the depth and strength of their relationship with the institution. In thousands of conversations about charitable estate planning, long-term values, and inheritance priorities, I’ve learned a few things about WHY people...
CAREER PROMOTIONS: Proving Your Worth to the Organization
Focusing on person-to-person donor relations is essential for long-term, sustainable fund development. However, many nonprofits are understaffed or lack basic infrastructure upgrades. Consequently, experienced fundraising professionals are often tasked with a host of...
MOMENTOUS MOMENTS: Unlocking Greater Fundraising Potential Through Memorial Gifts
Whenever I am helping donors plan their estates and discussing impactful events in their lives, I propose the idea of memorial gifts, which many people have never considered. Memorial gifts are a way for donors to benefit nonprofits while also honoring the legacies of...
TELL TO WIN: Finding the Right Story
In his #1 New York Times Bestseller, Tell to Win, award-winning movie producer Peter Gruber explains how dozens of presentations succeeded or failed based on connecting the right story with his presentation. Whenever he relied on facts, charts, and PowerPoint...
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