Tag Archives: Association of Fundraising Professionals

PLUGGING THE LEAKS: The True Impact of a 1% Increase in Your Donor Retention Rate

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Trying to fill a bucket that leaked as quickly as you could pour water into it would be a frustrating way to spend your day—or your career. That’s how many fundraising professionals feel when all the gains they make in donor acquisition are lost in the next year to donor attrition. Below is a summary of the Fundraising Effectiveness Project’s 2016 report along with a few of my own comments about strategy and the true impact of an increased donor retention rate. Continue reading

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