Tag Archives: donor communication

UNINTENDED CONSEQUENCES: How Everything Decision Affects Fundraising

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Every aspect of what nonprofits do and how they do it trickles down to donor relations and fund development. Of course, some things have a more direct and immediate impact than others. This might not matter so much to you except that higher-ups routinely evaluate and grade the performance of individual fundraisers and fundraising departments. Occasionally, one of those higher-ups is not inclined to connect the dots—the mutually dependent relationships between organizational performance and fundraising performance—which creates an awkward situation for fundraisers. Below are a few examples. Continue reading

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GIVING SIGNALS: Clearly Defining Successful and Unsuccessful Donor Visits

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Feedback loops can be either positive or negative, causing things to quickly go from bad to worse or from good to great. Feedback loops can be applied to almost any kind of system—social, political, or economic—including nonprofit fund development systems. Over the last few years, a typical feedback loop at nonprofits is one that has led to the abandonment of quality donor communications, particularly person-to-person visits and actual conversations with donors. One thing has led to another, which has led to another, which turned into a vicious cycle. Continue reading

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THE PREPARATION HABIT: Making the Most of Your Donor Visits

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Building long-term donor relations is an acquired skill that’s perfected over time. You can’t just wander in and expect to be successful because you “really, really love people.” Nor can you build a successful career by simply working hard. If it were as simple as that, a lot more fundraisers would be a lot more successful. The truth is, there are communications, management, and organizational skills at every level that are just down right essential. Continue reading

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