This gallery contains 1 photo.
One of the most powerful social norms is the rule of reciprocity. When we receive gifts, favors, invitations, or random acts of kindness, it creates a very real sense of personal indebtedness—a felt-need to pay back the favor. If, however, receiving gifts creates such a strong feeling of personal indebtedness, then career fundraisers are on the unfortunate side of that equation. Below are several ways fundraisers use the “currency of philanthropy” to build genuine reciprocal relationships among major donors.