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Many companies are attempting to brand themselves as having a deeply embedded culture of listening. I really don’t know if these companies and their employees actually listen to their clients and constituents any better than their competitors or if the listening promotion is merely a marketing slogan. What I do know is this: In thousands of conversations with donors over the years, I have come to realize that often THE DONOR’S STORY is just as important as your organizational story. Occasionally, it is FAR MORE IMPORTANT. Continue reading