Tag Archives: strategic giving

Strategic and Tactical Giving – Part 2: Hans Brinker with His Finger in the Dike

This gallery contains 1 photo.

In the novel, The Silver Skates by Mary Mapes Dodge, Hans Brinker discovers a hole in the dike and plugs it with his finger. The heroic little Dutch boy stays there all through the frigid night and saves the town from a catastrophe flood. You can probably think of many occasions in which donors have responded in a time of crisis to plug the leaky dike and have continued to do until others arrived to help stabilize the organization. Imagine a scenario, we’ll call it Silver Skates 2. Continue reading

Gallery | Tagged , , , , , | 1 Comment

Primary Donor Motivation: The Subtle Difference Between “Giving With” and “Giving Because”

This gallery contains 1 photo.

Donors are driven to give by a primary motivation and donation decisions almost always follow those same inclinations. A strategic donor may give with emotion and with some regularity (habitually), but they give primarily because of their strategic approach to life. There is a tendency to sort names by amount, frequency, and giving habits. What the computer cannot tell you is the subtle difference between how and why people give. Continue reading

Gallery | Tagged , , , , , | 3 Comments